Design direction and experiential campaign for Italian winemakers Santa Margherita
Italian winemakers, SM launched their “Follow the Vine” campaign at several key markets in the US to drive awareness to the brand as the preferred wine choice for any occasion.
My role as Design Director encompassed guiding designers on the project in designing the 360 degree dome video experience as well as the 16:9 HD version, design for digital and launch assets for all social channels, and art direction for photography.
Design Direction
Motion Design
Production Design
Brand Identity Systems
Photographic Art Direction
Experiential Marketing
Motion Design
We created a 360 degree motion video of SM’s history, projected on the dome for display to the audience while experiencing a tasting. Above is the wide screen version.
The Maze
Audiences experienced a walk through the grapevine maze, stopping for sculptures, tastings and light bites.
Tastings & Art
Wine tasting, combined with light bites and custom concoctions were distributed to the audience.
