Trisha Tan

Information

Trisha Tan is a Malaysian visual design director and product designer, based in Brooklyn, NY.

 

Trisha Tan is a Malaysian visual design director and product designer based in Brooklyn, NY.

 
 

She specialises in brand, UI/UX, and design systems—conceptualising, developing, designing, and delivering high impact design experiences and end-to-end product systems. She is skilled in collaborating across design disciplines and leadership, as an individual contributor and as a design manager, providing high fidelity design solutions and operations for design agencies, in-house brands, strategy consultancies, and more.

Most recently Freelance Visual Design Lead at Huge, Associate Design Director, Visual Design at frog NY and currently on the Type Directors Club Advisory Board. She chairs the TDC69 and TDC70 Annual Competition celebrating the Worlds Best Typography, now in it’s 77th year.

 
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Trisha believes research should inform design—creating solutions that are mindful, functional, and equitable.
She is always curious and is committed to creating excellent work that enriches our humanity—while also preserving our environment, 🍉, advocating for women, LQBTQIA+, BIPOC, and immigrant designers in design,—and in being an all-round good person.

 
 
 

Awards/Affiliation

Type Directors Club
Advisory Board
TDC69 Competition Chair
TDC Member of the Month Interview

International Design Award 15
Indigo Design Award ‘20
American Illustration 39
American Illustration 38
International Motion Art 3


Exhibited/Published

Typography 44 - The Type Directors Club Annual (coming soon 2024)
TypeOne Magazine Issue 4
New York Times Aug 6, 2020
Yum Yum! Creative Food Branding Design 🥚
Apple iTunes App Store
Wagner Magazine Vol 13
Wagner Magazine Vol 14
Wagner Magazine Vol 15
Package Inspiration
Pending Exhibit NYC




Education

Pratt Institute
MS Communication Design
New York

Curtin University
BA Graphic Design
Kuala Lumpur

The Cooper Union
Mechanics of
Typographic Space
New York

 

Industries

Banking & Finance
Tech
Consumer Packaged Goods
Luxury Fashion
Non-profit & Activism
Museums & Exhibitions
Media & Marketing
Print Publication
Event Production
Education
Streaming Services

 

Design Expertise

Brand design & development
Visual identity systems 
Product design UI/UX
Design research
UI web & mobile design
High/Low-fidelity prototyping
UX flow & journey mapping
Service & Experience blueprint
Moodboard & concept development
Presentation design
Print production design
Packaging design & prototyping
Digital & interactive publication 
Kinetic type & motion design
Video editing
Type design & lettering
Illustration & storyboarding
Photo art direction & retouching

 
 
 

Design Reel

Work for various clients from 2012-2020.
Brand Identity, graphic design, motion

 

Perspectives, learnings, and creative content

 

News on miscellaneous happenings I’d love to share with you

 

News:
TDC70 Competition Chair

Trisha co-chairs the Type Directors Club annual competition that champions the World’s Best Typography in communications design, type design, and lettering disciplines. TDC70 Branding by WolffOlins.

> enter.tdc.org

 
 

Art:
#toallthedogsilove

Dog portraits available for commission and as donations. Send me your pets and I’ll make them into art for you.

> See more on @adobetrisha

News:
TDC69 Competition Chair

Trisha co-chairs the Type Directors Club annual competition now on its 69th year. Winners announced end April 2023.

> Pre-order the annual
> See the archives

 
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Perspective:
#StopAsianHate

Solidarity is action,
not only words

Asians are grappling with heightened anxiety about their personal safety and the bleak sense that no matter how many people are punched, shoved, knifed, hospitalised, and even killed, people in America continue to question whether a wave of hate crimes is really happening.

There’s so much to unpack with the surge of anti-Asian hate and attacks in America, but the hostility isn’t new. I myself, have been a victim and witness to racially-motivated attacks in New York City. I am not okay, and I am finding the words to verbalise the racial trauma I’ve experienced because the most valuable lesson I’ve learned is that if we Asians continue to stay silent or look the other way in the face of racism whenever we are attacked or used as a scapegoat, we unconsciously continue this vicious cycle of systemic oppression and helplessness our parents and ancestors have unwillingly passed down to us; thus enabling our oppressors to continue perpetuating their hateful rhetoric onto us. We are no longer staying silent, but is anyone willing to listen and advocate for change?

 
 

Feature:
Design for Cleo Wade and worn by Madam Vice President, Kamala Harris during the 2022 Pride Parade

> See @vp on instagram
> @cleowade
> @adobetrisha

 

Feature:
Trisha joins the Advisory Board on the Type Directors Club

> One Club press release
> tdc.org Advisory Board

 
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Feature:
Trisha is a verified
Giphy Artist! 🥚

You can find her various illustrations and lettering come to life quickly by typing in adobetrisha on your gif search on Instagram and available on many more platforms that support Giphy.

> Giphy Artist profile

 
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Feature:
Design for Cleo Wade x Meena Harris First but not the last t-shirt for the Biden Victory Fund

> Purchase

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Award:
Phenomenal Women x Higher Heights full page ad in the New York Times

> See the IDA Gold
> Press
> View on Phenomenal
+ Let's see it

 
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Perspective:
Asian immigrant designer vs. white privilege, racism, and microaggressions in the workplace

As an Asian-in-America, I find it difficult to speak out on racism and microaggressions that I've experienced because longstanding stereotypes about submissive Asian cultures and systemic oppression make it hard to engage in these confrontations. This is my story and the data.

> Read on Medium

 
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Perspective:
Kelab Kuarantin and the pressures of staying creative during a global pandemic

You can’t spell Penjarakkan Sosial (Social Distancing) without Penjara (jail), so staying home and staying creative is a challenge in itself. Sharing some finished and unfinished work to reflect on.

> See animation

 
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Award:
American Illustration 39 Chosen Winner

Brooklyn Woof Party, illustration as part of Trisha’s instagram #facadeseries is celebrated in the AI39 illustration awards collection.

> View on ai-ap.com

 
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Award:
Indigo Design Awards 2020 Graphic Design Winner

The Sparko Sweets rebrand and packaging design project was honoured in both Branding and Packaging categories this year.

> See on Indigo

 
 
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Award:
American Illustration 38 Chosen Winner

Editorial illustration, Wagner College 1970, is celebrated as a chosen winner on AI38’s annual competition

> View on ai-ap.com

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Interview:
Type Directors Club Member of the Month
Interview May 2019

Trisha shares her thoughts on curiosity and design trajectory in an interview with ECS on the TDC’s monthly Member of the Month feature.

> Read the interview

 
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Design:
Report of the World Commission on Forced Displacement and Merchant Bank book proposal presented at the European Commission in Brussels

EU President, Jean-Claude Juncker meets with World Commission on Forced Displacement.

+ View the project
> Press release

 
 
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Design:
alice + olivia x Basquiat CFDA collection launch party in New York City

Graffiti lettering and graphic design work made for the fashion house’s collaboration.

+ See the project
> Press on WWD

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Award:
International Motion Art Awards 3 Selected Winner

Side Effects, the animated motion design title sequence based off the movie of the same name, was selected as a winner in the annual competition.

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Exhibition:
Pending Exhibit Showcase

Pending, a public exhibition showcasing the artworks of 20 young international designers from different corners around the world residing in New York City. Trisha’s featured work, A Place Called Here, is a 16x12in interactive artwork with two illustrations on separate layers of paper stacked, creating two different effects with and without the light on. Held at the All Things Project Gallery in the West Village of Manhattan.