Various Lettering Work
From process drawings, inked strokes, to digital vectors, here are some concept designs created for various creative needs at A+O. While a couple of these lettering designs did not make it past approval stage, I wanted to share with you my design process and refinement details because #ProcessMatters.
lettering | visual merchandising & prop styling
alice + olivia premiered their exclusive CFDA capsule collaboration with the Basquiat Estate in Nov 2016 with an elaborate graffiti themed art space launch party at The Hole Gallery in Manhattan, NYC.
VP of Visual Merchandising: Dan Powers
Visual Merchandisers: Katie Vitale, Alana LaViale, Morgan Moody
Lettering & Print: Trisha Tan
Featured here is the collaborative work with A+O's Visual Merchandising and Special Projects teams in preparing for the event. Hand lettered graffiti-style Basquiat quotes in the gallery space.
Prepared the large format Basquiat painting images for print, type-set the collaboration intro copy at the gallery entrance and individual info copy signage plates, and hand lettered graffiti-style Basquiat quotes in the gallery space.
web / mobile
Bonus feature: In partnership with the Basquiat Estate and A+O's Japanese partner retailer, Isetan Shinjuku, the Visual Team and I had prepared the artwork and display in the Isetan retail area, in lieu of the launch event designs in NYC. We also created a set of AOxBasquiat stickers for promotional material.
Work for alice+olivia by Stacey Bendet - New York City
Trisha Tan © 2016
lettering | animation