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brand & strategy Designer
Going freelance was my path towards designing for humanity, working with various companies and individuals striving for social impact. I am so fortunate to be able to help these organizations through branding and strategy design practices that enable them to identify problems and achieve sustainable goals.
In this meaningful year of designing with these organizations, I’ve worked on so many projects and clients of all different sizes. I’ve been humbled to learn so much through the extensive research, interviews with stakeholders, conversations with leaders in the respective industries, and collaborations with many talented designers/strategists/writers/art directors, in developing design challenges to solve the problems at hand and deliver intelligent solutions. I believe mindful design through design thinking practices, should exist to inform, beautify, and better the world.
Working for Cleo means working with Cleo in creating work that is both meaningful and impactful. I’ve been helping her elevate her art and activism work through strategic design principles, so the valuable content of her work translates to her audience seamlessly.
As her lead designer on retainer, I am able to experience a multitude of projects including spearheading the branding design for the launch of her personal line of art, Affirmation Art & Home, with designing her products, website, and many more. I designed and worked with the publishers of Simon & Schuster in bringing her debut book, Heart Talk, to life and I’ve created a fully functional typeface using Cleo’s handwriting for the Spanish and German versions. It is through understanding her artistic aesthetic and tying it with intelligent design principles; and light-hearted communication that enable our teamwork dynamic to continue to create great work for her audience.
Starting in early 2014, I lead the creative services team for alice+olivia, focused on art direction, design, and development for the company’s branding needs and for their international business brand partnerships.
Working under then VP of Creative and later Art Director, my role enabled me to wear all kinds of hats. I learned the ins-and-outs of working in-house in a luxury fashion brand and adapted wittingly to the various needs. I’ve art directed photoshoots and played a key role in introducing grid systems into their presentations and seasonal lookbook layouts, designed typographic hierarchies, created animated social content and modular packaging designs, as well as initiated the integration between the Creative Services team with the Store & Visual Design team creating store graphics, popup spaces, fashion week presentations, and facilitating business-design conversations in all of a+o’s international brand partnerships.
Lead Graphic Designer
When I first reached out to work at Terrapin, I did not have an online portfolio (yet), so I sent the owner a picture of my dog instead, because he’s got a great smile. As we bonded over my portfolio work, an irreverent sense of humour and love for beautiful stationery, I was hired to work on pre-press and art directing their website.
As my first job opportunity in NYC, working at Terrapin in their original Fashion District factory, it was really a space for me to learn a lot about their old engraving processes and showcase my illustration and type design abilities. I’ve typeset hundreds of business and correspondence cards, as well as documented and streamlined their Shopify website to elevate their ecommerce platform. From there, I’ve created digital mockups, lookbooks, fashion week invitations and stationery for various luxury and fashion brand clients. This environment enabled me to thrive in creative freedom, practice strong design foundations, and learn typographic printing tricks and traditions to embrace, break, and challenge—all with a smile in the mind.
Other Brands/Companies I’ve worked with: